Have they actually made money doing the things they are advising you to do? Ironically, many internet marketing "experts" are most expert at promoting themselves. They'll tell you, for instance, to stay out of the "internet marketing" niche because the "experts" have it cornered. Instead, they'll say to go into less competitive niches. But, if you press them, they will have to admit that they've never been in any other niche themselves. 2.Are they transparent? The "gurus" that I like best are the ones who will show you what niches are actually making them money. They're not afraid they'll lose their precious "position" to someone less experienced than they are. This transparency allows you to evaluate them wisely. 3.Do they give you a step by step plan? The internet marketing experts who are best at teaching newbie and internet marketers are those who can provide detailed, step by step plans for success.
